flite
Website
Status: Exited
AVP Team

Flite is a data-driven, programmatic creative solution that provides technology for advertisers and publishers to build creative, set up campaigns, test / optimize media and measure results. The subscription-based product also integrates third party applications (e.g., Twitter, Instagram) directly into online ad units, enabling customers to leverage content across marketing channels, at scale. Flite provides marketers with the ability to respond in real time to performance data and current events, updating their paid media with the most relevant content.